Episode 49

From Flat Out Broke to Ecommerce Success - With Heath Armstrong

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Heath Armstrong is an author, entrepreneur and the co-founder of Rage Create, an e-commerce marketing and publishing company dedicated to help bridge the gap between taboo, craving and spirituality. He’s also the author and creator of a range of affirmation cards and journals, designed to optimise happiness and health.

Listen in to hear Heath share:

  • An introduction to himself and his businesses (1:47)
  • His journey ‘from face down pants down to serial entrepreneur’ (3:35)
  • How he got started in ecommerce and online arbitrage (09:58)
  • How retail arbitrage lead to a digital subscription business (17:15)
  • What he learnt about building a successful brand (19:08)
  • How, and why, he launched his own affirmation cards and journals (20:12)
  • How he got his first customers and sales - there’s some great tips here! (27:30)
  • Running a successful Kickstarter campaign (33:52)
  • His number one piece of advice for other product creators (44:04)


Heath Armstrong website

Rage Create website

Heath on Instagram


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About the Podcast

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Bring Your Product Ideas to Life
This is the show for you if you’re just getting started selling physical products, or you’d like to create your own products to sell.

About your host

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Vicki Weinberg

I can help you bring your physical product ideas to life, and sell more of them, so you can experience more freedom and make more money.

I've spent the past few years selling my own brand of bamboo baby products online.

Since then I’ve helped dozens of others create, source, launch and sell their own products.

I'd love to help you get your ideas into the world - and sell them!